01Search
Someone types what they need into Google.
What we measureHow many times your ad shows
Google Ads · Digital marketing
Google Ads where every cent invested is measured
We manage your campaigns with an audit every week, reports in plain language and conversions tracked in GA4, so you know which ad brings leads and which one only spends.
5.041 Google reviewsFirst consultation is free. We reply within one business day.
Searches
Thousands of searches. Few are your customer.
Your ad can show up on many searches, but only some come from someone who wants what you sell.
Filter
We choose where to appear.
We keep the searches from people who want to hire and leave out the ones that only spend.
Leads
And every lead gets measured.
Forms, calls and purchases are recorded, and every week we show you which ad brought them.
Accountants for Small Businesses in Belgrano | Free First Consultation
Get your company’s numbers in order with a firm that explains every step. Write to us today and we’ll set up a consultation.
- Services
- Fees
- Book a consultation
- 1Your ad appears when someone searches
- 2Every lead gets measured
- 3Every week we review it
Companies that work with us
5.0 on Google · 41 verified reviewsShort answer
What is Google Ads management?
Google Ads management is the ongoing work of creating, measuring and adjusting your ads on Google so they reach people who search for what you sell. At TheNocGroup it includes a weekly audit, reports in plain language and conversions tracked in GA4, so you know what works and what doesn’t.
It is
- Ads that show up when someone searches for what you sell.
- Every lead measured: form, call or purchase.
- A review of the account every week.
- A report you can understand without knowing advertising.
It is not
- Spending without knowing what each dollar brought in.
- Setting up the account once and leaving it to run alone.
- Reports full of acronyms and no conclusions.
- Promising results that nobody can guarantee.
Not every click is a customer
Every search that shows your ad costs money if someone clicks. Choose how many searches show your ad and see who you’re paying for.
Your ad shows on 8 searches. Only 4 come from people who want to hire, and you pay for the other 4 anyway.
Your ad shows on 5 searches: the 4 that want to hire and one unclear search we keep an eye on week by week.
Your ad shows on 3 searches, all from people who want to hire. You reach fewer people, but the right ones.
More precise isn’t always better: it depends on your goal. We exclude the searches that aren’t customers and fine-tune every week with your account’s data.
Example: an accounting firm in the north zone
- accountant for small businesses in BelgranoWants to hireYour ad showsNo ad
- accounting firm in the north zoneWants to hireYour ad showsNo ad
- public accountant near meWants to hireYour ad showsNo ad
- monotributo accountant feesWants to hireYour ad showsNo ad
- accountantUnclearYou pay for the clickNo ad
- how to file my tax return myselfNo intentYou pay for the clickNo ad
- online accounting courseNo intentYou pay for the clickNo ad
- free accounting spreadsheet templateNo intentYou pay for the clickNo ad
Example searches, written to illustrate. They are not data from any client.
The first things we check in your account
If you already have a Google Ads account, we start with an audit. These are the points we look at. Keep scrolling and watch us go through them.
- 01PendingReviewed
Conversion tracking
That every lead (form, call or purchase) is counted once and correctly.
- 02PendingReviewed
Searches that show your ads
What people type when they see your ad and which of those searches aren’t customers.
- 03PendingReviewed
Campaign structure
That each service or product has its own campaign and budget.
- 04PendingReviewed
Ad copy
That it says what the person searched for and has a clear call to action.
- 05PendingReviewed
Locations, schedules and devices
Where and when the ads show, and that it matches where you serve customers.
- 06PendingReviewed
Landing page
That after the click the person finds what the ad promised, and that it loads fast on a phone.
- 07PendingReviewed
Budget and spend
How much is spent on each campaign and whether it matches what it returns.
- 08PendingReviewed
Account and access
Who has access, what changes were made and that the payment method is in order.
- PendingReviewed
A list of fixes in order of impact
When we’re done we hand you what to fix first and why.
From click to lead: what we measure at each step
An ad doesn’t end at the click. We measure the whole journey to know at which step people drop off.
02Ad
They see your ad and decide whether to click.
What we measureClicks and cost per click
03Page
They land on your site and read your offer.
What we measureVisits and time on the page
04Lead
They write to you, call you or buy.
What we measureConversions in GA4
05Customer
They close the sale with you.
What we measureLeads that end in a sale, with the data you share
We choose the campaign type by your goal
Google Ads has several formats and you don’t need all of them. We start with the one closest to what you want to achieve.
Search
Your ad appears when someone searches for what you sell.
Best forServices and products with active demand
Performance Max
Google spreads your ad across its channels (search, YouTube, Gmail and maps) toward one goal.
Best forAccounts with well-tracked conversions
Shopping
Your products with photo and price, right in the results.
Best forOnline stores
YouTube
Video ads so people get to know you.
Best forIntroducing something new
Display and remarketing
Image ads on sites and apps, and also for people who already visited your website.
Best forReminding past visitors of your offer
Demand Gen
Visual ads on YouTube, Discover and Gmail to reach people who aren’t searching yet.
Best forSparking interest in a new audience
Hover a card or swipe to see them all
What management includes
One team takes care of your account from start to finish.
- 01
Initial account audit
We review what already exists and hand you a list of fixes ordered by impact.
- 02
Strategy and structure
We define goals, campaigns and budget based on what you want to achieve.
- 03
Ads and keywords
We build the ads, choose which searches they answer and which to exclude.
- 04
Conversion tracking
We set up GA4 and Tag Manager to count leads, calls and sales.
- 05
Weekly audit
Every week we review spend, searches and results, and adjust the account.
- 06
Report in plain language
A summary that explains what happened, what we did and what’s next.
- 07
Landing pages
We recommend improvements to the page the click lands on and, if needed, build it with our web development team.
- 08
Integrated digital marketing
We connect the ads with your search visibility and with the automatic handling of your leads.
This is the report you get
One page a week, written so that someone outside the field can understand it. Hover over it to read it up close.
- 01
What happened
Spend, leads and cost per lead, without acronyms.
- 02
What we did
The changes we made in the account and why.
- 03
What’s next
What we’re testing next week.
Weekly report
Week 41
- SpendARS 120,000
- Leads38
- Cost per leadARS 3,158
- Calls11
Leads per day
What happened
- Leads went up compared to the previous week.
- Two campaigns took almost all of the spend.
What we did
- We excluded searches that weren’t customers.
- We moved budget to the best-performing campaign.
What’s next
- Test a new ad in the main campaign.
- Check the speed of the landing page.
Sample data: it doesn’t belong to any client.
What our clients say
See all 41 reviews on GoogleContratamos a TheNocGroup para desarrollar un CRM a medida integrado con inteligencia artificial desde cero para nuestra correduría de seguros, y el resultado superó por completo nuestras expectativas. Automatizaron la captura y el análisis de pólizas, optimizando los tiempos de respuesta de nuestros asesores comerciales de forma radical.
Impecable trabajo realizaron en nuestra nueva WEB, cumplieron con los plazos prometidos, muy atentos a la resolucion inmediata de las sugerencias solicitadas a [nuestro contacto] que demostro una gran predisposicion sumada a sus conocimientos. Muy recomendables !!
Excelente trabajo. Muy profesional y con una comunicación permanente, siempre dispuesto a responder todas mis dudas. La página quedó impecable: clara, moderna, ilustrativa y muy fácil de navegar. El mantenimiento y las actualizaciones son simples.
Trabajamos con The Noc Group para varios proyectos de nuestra página web, y la atención [del equipo] ha sido siempre muy cercana, y su servicio de muy buena calidad.
Proveedor excelente precio producto. Atención mucho más de lo esperado.
How we start
The first consultation is free and the proposal comes in writing.
Start with the consultation- You · Today
I want my Google advertising to bring in leads and I don’t know where to start.
- TheNocGroup · Within one business day
We set up a free consultation. You tell us what you sell, to whom and what you’ve tried so far.
- TheNocGroup · Then
We audit your account, or build the structure from scratch, and set up lead tracking.
- You
And how will I know if it’s working?
- TheNocGroup · Every week
We review the account, adjust it and send you a clear report with what happened and what’s next.
- TheNocGroup · In writing
The timelines, what management includes and how we measure it are all in the proposal.
Ads perform better with the rest
Advertising works better when your website, organic search and lead handling all pull in the same direction.
- SEO, AEO and GEOShow up even when you’re not paying for every click.
- Web and app developmentFast landing pages built to convert.
- AI automationEvery lead reaches your team and gets a reply right away.
- VPS and Cloudflare infrastructureA fast site that doesn’t go down while you pay for every visit.
Let’s talk about your adsTell us what you sell and we’ll review how to advertise it.
Book a free consultationFrequently asked questions about Google Ads
What people ask us most before getting started.
What does Google Ads management include?
An initial account audit, campaign strategy and structure, the ads, conversion tracking in GA4, a weekly audit and a report in plain language. If needed, we also recommend improvements to the page your ads send people to.
How much does Google Ads management cost?
There are two different amounts: what you spend on Google and the management fee. We don’t publish prices because they depend on the size of the account and your goals. In the first consultation, which is free, we define it and send you a written proposal.
How much do I need to invest in advertising?
It depends on your industry, your competition and what you want to achieve. We talk it through in the consultation to set a realistic budget; we can’t give you a number without knowing your case.
How long until I see results?
The first data arrives within a few days, but a campaign needs weeks of adjustments to settle. We don’t promise timelines or results. We do give you tracking and a weekly report so you can see how it evolves.
How do I know if my ads are working?
We measure every lead (forms, calls and purchases) as a conversion in GA4 and compare it with what you spent. That way you see which campaign brings leads and which one only uses up budget.
Do you work with Google Ads accounts that already exist?
Yes. We start with an audit of what’s there: tracking, searches, structure, ads and spend. We hand you a list of fixes ordered by impact before touching anything.
What’s the difference between Google Ads and SEO?
With Google Ads you pay for every click and appear while the campaign is active. With SEO you earn positions organically, with more work at the start and no cost per click. Many companies use both: ads bring leads now and SEO builds visibility over the long term.
What report will I receive?
A weekly report in plain language with three parts: what happened (spend, leads and cost per lead), what we did in the account and what we’re testing next.
Do I need a website to advertise?
You need a page for your ads to send people to. If you don’t have one, or it’s slow, we build or improve it with our web development team, because a good landing page makes your investment work harder.
Do you work with companies in Núñez and the north zone?
Yes. Our office is at Vilela 2218, Núñez, Buenos Aires City, and we work with companies across Argentina. We can meet in person or run the consultation remotely.
Updated October 28, 2026 · TheNocGroup
Request your Google Ads consultation
Tell us what you sell and whether you already have a Google Ads account. We reply within one business day and the first consultation is free.
What happens next
- We reply within one business day and set up a free consultation.
- We review your account, your site and how you track leads today.
- We send you a written proposal with what management includes and how we measure it.
Direct contact
- Office hours
- Monday to Friday, 9 am to 6 pm (Buenos Aires)
24/7 technical support for clients on a plan.